Volume Design Signorina Salvatore Ferragamo Sotano Studio

We are happy to announce the launching of the new fragrance by Salvatore Ferragamo: Signorina.

Sotano Studio participated to all stages of the creation of this new icon, which describes the timeless Italian elegance combined with hints of modern cosmopolitan trends.

Signorina Salvatore Ferragamo Volume Design Sotano Studio

Signorina Salvatore Ferragamo packaging design sotano Studio
We created the square pale pink crystal bottle with a peach-pink Vara ribbon gracefully tight under the cap.
We also designed the secondary packaging and the bath line, inspired by the same pale pink of the juice, adding sophistication with a pink metallic frame.

Ferragamo Signorina bath line Sotano Studio Ferragamo Signorina bath line Sotano Studio Soap kit

Signorina inspiration board sotano studio

Finally fully immersed in Signorina’s own world, we designed the merchandising elements: points of sale and corner shops.

 

Signorina Salvatore Ferragamo POS design Sotano Studio Signorina Salvatore Ferragamo POS design Sotano Studio

Glorifier, Window Display and Perfume Tower

Signorina Salvatore Ferragamo POS design Sotano Studio Signorina Salvatore Ferragamo POS design Sotano Studio

 

 

 

Signorina Salvatore Ferragamo window kit design Sotano Studio

 

For more information, you can visit Ferragamo website and watch their nice commercial:

 

 

 

 

2017

Signorina

PACKAGING
Client: Salvatore Ferragamo